Hundreds of eager Alloa shoppers were  queuing on Wednesday morning prior to the new Alworths store opening - with the added incentive of the first 200 customers receiving a free cup of pick and mix.  

Alworths is the latest store to be welcomed into Alloa Town Centre, becoming the newest BID member in Alloa.  Alworths Managing Director Andy Latham was welcomed to Alloa Town Centre by BID Manager Andrew Mitchell, Provost Derek Stewart and Councillor Kenneth Earle, all of whom were looking forward to welcoming more businesses into the town centre over the coming months.

Alworths moves into the former Ethel Austin store, and aims to fill the retail gap left by Woolworths.  The opening of this store will help to encourage shoppers into the Shillinghill area of the town, boosting passing footfall for other businesses to capitalise on and entice into their premises. 

Managing Director Andy Latham outlined his vision for the Alworths brand throughout the UK and Andy is very keen for his store employees to become involved at a local level through the BID to help improve Alloa Town Centre.  

Andy said “This is one of the biggest turnouts we have had.  We have been really encouraged by the response.  As a smaller town Alloa fits in nicely with our target location.  Woolworths used to do well here and we hope to build on that.  A lot of us worked for Woolworths for a long time and we felt there was an opportunity for this type of retailer.” 

Provost Stewart was delighted to welcome the business to the town centre.  He said, “It is a good boost to the town.  It’s not just Alworths but Alloa that is open for business.” 

Alworths can be found at 49 Shillinghill between New Look and Brighthouse.  

For more information please access www.alworths.com/alloa.html